Overheard... (on Facebook): 

Arbor Mist knocks the edge right off a rough day...

Say what? Since when is Arbor Mist even considered wine?! I’d say ginger beer -- at 0% alcohol -- has more bite, so I’d think an Arbor Mist would be the last thing a gal would reach for when looking to swallow the day down like a jagged little pill.

Well, apparently Arbor Mist has “just enough alcohol to be sold in the liquor aisle”, and for many -- not just my facebook friend* -- meeting that standard is enough to pass muster. But why set the bar so low? I mean, after all, just because Kim Kardashian’s new fragrance has enough legitimacy to get into Sephora doesn’t mean I am going to run out to nab a bottle. 

When it comes down to your tastebuds and your cool factor, who even really cares what aisle it’s sold in. Because wherever it happens to be stacked, it doesn’t change the sad fact that Arbor Mist is not wine. More like a combination of soda and spiked fruit punch, walking around in wine’s clothing -- which is why it usually appeals to teenagers... and to women who don’t really like the taste of wine anyway.  Maybe the company’s new tag line should be “great marketing with a splash of fruit(juice).” 

*This friend will remain nameless to protect her identity and reputation amongst the Hot-lanta set. ;)